Turn now to the color red, which holds a unique place in the pantheon of colors, thanks to its primal significance in expressing fear, strength, beauty, status, and passion. What do we know with confidence about the meanings behind the color red? Find out by examining several powerful examples of the color red at work: in competitive situations, where it signals dominance; in mating and courtship roles, where it represents male status and female fertility; and in more general situations, where it signals danger and avoidance.